After last years BOSS THE SCENT, Hugo Boss presents BOSS THE SCENT FOR HER in June, 2016. Announced as an extremely seductive and luxurious scent, the aim of the new fragrance is to attract attention to the Hugo Boss fashion line for women launched in 2001, and which is now managed by the creative director Jason Wu. The floral-fruity fragrance is combined with thick gourmand shades making it an equivalent of the modern perfume scene. The gourmand trendy composition touched many designer collections suggesting that the focus lies on sophisticated sweetness.