MODEL | 50U7QFTUK   Get closer to reality with the Hisense U7QF ULED TV with Quantum Dot Colour, delivering over a billion true-to-life colours. Direct Full Array Local Dimming utilises independently controlled dimming zones for added precision. Bring the true cinematic experience home with HDR10+ and Dolby Vision™ support, plus immersive sound by Dolby Atmos®. Hisense’s new VIDAA U4 Smart TV OS lets you enjoy all your favourite entertainment from Netflix, Prime Video, YouTube Freeview Play and more, and control your TV using voice with Alexa built-in.   Over a billion colours with Quantum Dot Colour. Get closer to reality and experience a wide colour gamut of up to 100% (typical value) under the DCI-P3 standard for smoother gradients and more vivid and realistic reds, greens and blues. Subtle shades, astonishing detail. Direct Full Array Local Dimming lets you experience remarkable contrast levels with independently controlled dimming zones, enabling pinpoint detail in darker scenes and stunning brightness. One giant leap for surround sound. Dolby Atmos® puts you inside the action with bigger, more encompassing sound that fills your room - even overhead - to immerse you in your entertainment. Amazing picture realism with Hi-View Engine. Advanced real-time AI scene optimisation and powerful picture processing delivers new levels of colour, contrast and detail for lifelike picture quality. It\'s all about U. Personalised, intuitive and smart, access all of your favourite entertainment and built-in apps from the likes of Netflix, Prime Video, YouTube, and Freeview Play. The newly designed launcher view lets you customise apps based on your needs and with Spotlight Guide you can preview recommendations and must-watch shows or movies by app from the home screen. Search across your TVs apps at once with Global Search whilst One Touch Access lets you access your favourite TV apps in one click.