MODEL | TX-55JZ980B   Step-up to a higher quality OLED picture, for a cinematic performance JZ980 Series 4K OLED TV is made with the film-buff in mind. With accurate colour, deep blacks and precise detail thanks to the OLED panel and new HCX Pro AI Processor. While Dolby Atmos® adds the capability of immersive home cinema sound. See it all. Feel it all. Right here. Right now. Ordinary becomes cinematic. It’s more than simply watching a movie. It’s about being enchanted. Created with pro-filmmakers, our 4K OLED TV bring you a stunning picture that literally takes your breath away. With 3D surround sound to excite the senses, it’s as if you’re right there in the scene. All of our technologies are made to move and inspire—turning the everyday into the cinematic. Next-level cinematic picture performance OLED Panel - 4K OLED TVs have individually illuminated cells, to create natural colour and high contrast – where black, really is black. Our newest HCX Pro AI Processor instantly analyses the picture; finesses colour accuracy, contrast and clarity for step-up picture performance. Optimal brightness and colour - in all conditions Multi HDR Format - By supporting all HDR (High Dynamic Range) formats our premium TVs assure best possible performance - regardless of picture source. Brightness and colour are optimised scene-by-scene; whether the source is Dolby Vision, HLG, HDR10 or the new HDR10+ Adaptive format. Intuitive voice control enables seamless control experience Alexa built-in is supported on selected models of 2021 TVs. Ask for the weather forecast, enjoy shopping at Amazon, play music and conduct intuitive operation of smart home devices by simply talking into the TV remote. Smooth action gaming on the big OLED screen AMD Freesync Premium - Our 2021 OLED TVs are AMD Freesync Premium certified. They’re designed to get the best gaming experience from the newest and most exciting games devices. Enjoy a smooth 4K picture on the large colourful screen and escape into the game world.