MODEL | 55A9GTUK   HDR10+ Dynamic metadata ensures every frame is adjusted to get closer to the director\'s vision. Brightness, colour saturation, and contrast are adjusted scene-by-scene achieves amazing image precision. Dolby Vision™ HDR Dolby Atmos® puts you inside the action with bigger, more encompassing sound that fills your room - even overhead - to immerse you in your entertainment. One giant leap for surround sound. Dolby Atmos® puts you inside the action with bigger, more encompassing sound that fills your room - even overhead - to immerse you in your entertainment. It\'s all about U. Personalised, intuitive and smart, access all of your favourite entertainment and built-in apps from the likes of Netflix, Prime Video, YouTube, and Freeview Play. The newly designed launcher view lets you customise apps based on your needs and with Spotlight Guide you can preview recommendations and must-watch shows or movies by app from the home screen. Search across your TVs apps at once with Global Search whilst One Touch Access lets you access your favourite TV apps in one click. Alexa built-in Use Alexa to control your TV with your voice, search across the VIDAA U platform or use any Alexa skills.