MODEL | OLED65BX6LB   Self-lit OLED - The most innovative technology in TV In contrast to LED TV technology that uses backlights, LG OLED screens pack self-lit pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colours, infinite contrasts and the sharpest details which ultimately uncover all the details in darker scenes. α7 Gen3 AI Processor 4K - The most innovative TV experience With deep learning algorithms, the newest and most powerful LG\'s α7 Gen3 Processor delivers the ultimate image and sound quality for the most exquisite viewing experience. TV takes a leap forward Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition, there’s no remote needed. Also, with the Google Assistant and Amazon Alexa built-in, LG OLED TV makes life so much more convenient.