Enjoy a clean sweep for oily or dirty hair and scalp, with this Pure Resource Shampoo. It is a purifying aqua crystal formulation, incorporating Citramine and Vitamin E. The formula lifts residue and product build-up and rinses away hard-water residues. This multi-tasking shampoo leaves the scalp feeling clean, the hair feeling nourished and protected. You can use is as your daily shampoo or an occasional treat. Ideal men\'s shampoo for removing product build up. For best results, use in conjunction with: Serie Expert Vitamino Colour Conditioner. Benefits: Purifies Removes hair styling products build-up Nourishes the feel of hair Directions: Apply evenly to towel-dried hair. Lather. Rinse thoroughly. In case of contact with eyes, rinse them immediately.