Formerly I. C.E GEL Maximum Hold Styling Gel, Joico Joi Gel Firm Styling Gel offers firm-hold gel styling. It provides excellent support, control and shine for your hair styling without flaking. In addition, the UV protectants in Joi Gel Firm Styling Gel condition and protect your hair against daily environmental stress, while offering maximum styling control, body and shine for your hair. Directions: Dry your hair Apply as needed and craft your desired style. Joico Joi Gel Firm Styling Gel is shampoo soluble to avoid build-up. Ingredients: Water (aqua), VP/VA Copolymer, Hydrolyzed Keratin (Quadramine Complex), Cocodimonium Hydroloxypropyl Hydrolyzed Keratin, PEG 8 Dimethicone, Acrylates Crosspolymer, Oleth 20, Tetrasodium EDTA, Triethanolamine, Benzophenone 4, Propylene Glycol, Methylchloroisothiazolinone, Methylisothiazolinone, Benzyl Benzoate, Hexylcinnamal, Limonene, Butylphenyl Methlyproprional, Fragrance (parfum).