Get control of your style with a versatile product that offers a strong hold and a no shine matt finish. L\'Oréal Professionnel Homme Strong Hold Clay has been specifically designed for men to offer style that lasts L\'Oréal Professionnel Homme Strong Hold Clay is part of a range of professional styling products specifically designed to create unique, tailored looks for men, whatever your style is. Absolutely no residue and long lasting style from simple, effective styling products. Directions: Rub a small amount of product between your hands and pull through your hair.