Stay Cool Shampoo has a unique colour lock formula to give vibrant brighter tones to blonde hair. Stay Cool contains keratin and sunflower seed extract to protect and strengthen the hair as well as hydrating dry hair and smoothing the hair cuticle. Stay Cool also contains argan oil to nourish hair and prevent damage. Benefits: Unique colour lock formula brightens blonde tones Keratin & sunflower seed protects & strengthens the hair Hydrates & smoothes the cuticle Also contains argan oil to nourish hair Directions: Massage gently into the scalp and through the mid-lengths working up a generous lather. Rinse with warm water and repeat if necessary. Always follow with the recommended COLLECTION conditioner. Top Tip: Gentle cleanser can be left on longer to help improve brassy tones.