A weightless formula that cleanses whilst boosting volume. Hydrolysed wheat protein helps to add body and improve volume retention. Adding shine and building hair strength, keratin protein helps to thicken hair. Benefits: Weightless formula Keratin protein to build strength & thicken hair Wheat protein improves volume retention Perfect for fine, limp hair Directions: Massage gently into the scalp and through the mid-lengths working up a generous lather. Rinse with warm water and repeat if necessary. Always follow with Be Bold Conditioner. Top Tip: Be Bold Super Volume Shampoo is perfect for fine, limp, flyaway hair. Always follow with Be Bold Conditioner.