Be Bold is ideal for hair that needs a boost of volume whilst controlling flyaways. This weightless formula is enriched with hydrolysed wheat protein to strengthen and condition with cuticle smoothers and anti-static properties, great for fine, limp and flyaway hair. Adds body and shine whilst improving volume retention and hair strength. Keratin protein helps to add volume and condition. Benefits: Weightless formula Keratin protein to build strength & condition Wheat protein improves volume retention Contains anti-static properties Directions: After cleansing with Be Bold Shampoo apply desired amount through to mid-lengths and ends. Leave on for 2-4 minutes, comb through then rinse thoroughly. Top Tip: For additional hydration and conditioning allow a further 5-10 minutes.