Introducing 72 Hair, a new range created by hairdressers so they know a thing or two about what your hair needs. 72 Hair Nourishing Shampoo 250ml is a luxurious daily shampoo for natural or coloured treated hair. This nourishing formula is formulated with Avocado Oil and has anti-ageing properties that repairs hair with each use. Keratin reduces frizz and increases moisture for healthy, strong hair that has a gorgeous shine. Contains a unique UV protector which acts as a thermo shield to keep hair safe. Benefits: 250ml of Specially formulated Nourishing Shampoo for natural, colour treated or Asian hair types Luxurious daily shampoo to add strength, moisture and fight frizz for manageable styles day after day Shampoo infused with Collagen that is made in the UK for stronger, smoother hair with incredible shine As advocates for kinder cosmetics, our 72 Hair product range is cruelty-free and suitable for vegan use With three generations of hairdressers, the love of hair flows through the salon-grade collection of hair products Directions: Apply to wet hair, massage and rinse. Repeat if desired and follow with our Hydrating Conditioner. Ingredients: Aqua/Water, Sodium C14-16 Olefin Sulfonate, Cocamide DEA, Glycerin, Cocamidopropyl Betaine, Dimethicone, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Zinc Pyrithione, Parfum/Fragrance, Dimethiconol, Sodium Chloride, Sodium Hydroxide Ethylhexylglycerin, Hydrolysed Vegetable Protein PG-Propyl Silanetriol, Disodium EDTA, Sodium Dodecylbenzenesulfonate Trideceth-10, Hydrolyzed Adansonia Digitatia Seed Extract, Cetrimonium Chloride, EDTA, Citric Acid, Phenoxyethanol, Potassium Sorbate, Benzyl Alcohol, Sodium Benzoate, Linalool, CI19140.