Give damaged, dry or chemically treated hair a healing boost of hydration with 72 Hair Intense Moisture Shampoo. The richly nourishing formula of 72 Hair Intense Moisture Shampoo features tea extracts, nutritious olive oil, and game-changing keratin and collagen, which provide deep repairs to your hair\'s fibre core, leaving your hair softer and stronger. The formula of 72 Hair Intense Moisture Shampoo is designed to fight frizz and leave your hair healthy and shiny. Benefits: Fight frizz with a gentle SLS and Paraben-free formula for more manageable styles day after day Specially formulated and made in the UK for stronger, smoother hair with incredible shine after every wash As advocates for kinder cosmetics, our 72 Hair product range is cruelty-free and suitable for vegan use With three generations of hairdressers, the love of hair flows through the salon-grade collection of hair products Directions: Apply to wet hair, massage and rinse. Repeat if desired and follow with our Hydrating Conditioner. Ingredients: Aqua/Water, Sodium C14-16 Olefin Sulfonate, Cocamide DEA, Glycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Parfum/Fragrance, Dimethiconol, Polyquaternium-7, Cocamidopropyl Betaine, Glycol Distearate, Steareth-4, Olive Oil Glycereth-8 Esters, Disodium EDTA Sodium Hydroxide, Ethylhexylglycerin, Sodium Dodecylbenzenesulfonate, Trideceth-10, Sodium Chloride, Hydrolysed Vegetable Protein PG-Propyl Silanetriol, Hydrolysed Adansonia Digitata Seed extract, EDTA, Citric Acid, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Linalool, Limonene, CI42090.