THE PROBLEM: Blow-drying can cause colour fade, but even worse: the stress of yanking and pulling can cause fragile, colour-treated hair to break and split. So, the longer it takes to blow dry, the greater the potential damage. THE SOLUTION: Speed Dry cuts drying time BY OVER 30% with new technology that helps squeeze out water while also fortifying fragile, colour-treated hair. Unlike typical blow-dry sprays IT contains NO alcohol which can further dehydrate colour-treated hair. Typical blow-dry sprays use alcohol to evaporate excess water, which further dehydrates colour-treated hair. Instead of alcohol, Speed Dry uses a proprietary crystal clear polymer that acts like a shrink wrap, holding in essential hydration while displacing excess water, so hair dries more quickly without dehydrating. To help increase hair s elasticity and resilience, this formula contains a blend of keratin proteins panthenol and silk amino acids. Benefits: A time saving styling solution that not only speeds up blow-dry styling, but harnesses blow dryer heat to create a protective, high-shine halo on colour-treated hair. Low pH formula traps moisture inside hair to dry it faster for a safer, healthier blow out. Minimises exposure to heat that can damage texture and accelerate colour-fade. Non-Alcohol Formula Directions: Shampoo and condition with Color Wow security system. Towel dry hair. Generously spray speed dry blow-dry spray on hair and comb through. Use other styling aids as desired. Blow-dry and finish. Ingredients Aqua (Water), PVP, Cocamidopropyl Hydroxysultaine, Dmdm Hydantoin, PPG-26-Buteth-26, Cetrimonium Chloride, Propylene Glycol, PEG-40 Hydrogenated Castor Oil, Sodium Hydroxide, Panthenol, Benzophenone-4, Parfum (Fragrance), Sodium Chloride, Hydrolyzed Keratin, Butylene Glycol, Iodopropynyl Butylcarbamate, Silk Amino Acids, Linalool, Hydrolyzed Silk, Citric Acid, Potassium Sorbate, Potassium Benzoate, Butylphenyl Methylpropional, Hexyl Cinnamal, Phenoxyethanol, Limonene, I.