Wella Professionals Eimi Velvet Amplifier Smoothening Styling Primer helps to add a boost of style and creativity into your hair styles. This incredible styling primer is an essential part of hair styling to ensure your style will be long-lasting, with a powerful hold level of 1. This powerful primer also helps to eliminate the presence of unruly strands and fly away hairs too. Created with a concentrated formula to give your hair the best hold the professionals can offer. Benefits: Gives long lasting hold to hairstyles Suitable for all hair types, and lengths Hold level 1 Luxurious hair serum developed by the professionals Directions: Apply a few drops on to the palms of your hands, and apply before styling. Style as usual. Ingredients: Cyclopentasiloxane, Dimethicone Crosspolymer, Polysilicone-15, Carthamus Tinctorius Seed Oil, Titanium Dioxide, Parfum, CI 77007, Linalool, Hexyl Cinnamal, Geraniol, Limonene.