Shade insurance starts with this creamy-light L\'Oréal Professionnel Série Expert Vitamino Color Shampoo. Gently removing residue, but not your colour, this protective shampoo helps your hair stay vibrant for longer. Specifically designed for coloured hair L\'Oréal Professionnel Série Expert Vitamino Color Shampoo uses Incell Hydro-Resist a double-locking technology to prolong colour radiance intensity with a lightweight film that repels water, helping to protect colour and enhance shine. Benefits: Colour radiance protection Enhanced shine Directions: Apply evenly through your wet hair. Lather. Rinse thoroughly. Repeat if desired.