Introducing the new L\'Oréal Professionnel Serie Expert Inforcer Shampoo, for strengthening fragile hair. Inforcer reinforcing shampoo is designed to target breakage and split ends, leaving hair soft and healthy. With continued use the Inforcer Shampoo helps your hair to become more resistant and stronger. Technology in the shampoo is enriched with Biotin and B6 known for their strengthening properties. Inforcer shampoo is recommended for: Fragile and breaking hair, especially long hair For best results, use in conjunction with: Serie Expert Inforcer Conditioner and Masque. Benefits: More Strength More Conditioning More Shine More Detangling Directions: Apply evenly on wet hair Lather Rinse thoroughly.