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Health Services Marketing : A Practitioner\'s Guide

For today\'s busy health care professional, clinical expertise is not enough: one also has to know the market. Richard Thomas\'s step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques.

£34.00