Compassion, Inc. : How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help
Pink ribbons, red dresses, and greenwashing-American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding \"No!\" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.
£26.95
Similar Deals
Brazil
£39.95
From Stanfords
Starting School
£6.99
From Stanfords
Futebol: The Brazilian Way of Life - Updated Edition
£9.99
From Stanfords
Wildlife of Ecuador: A Photographic Field Guide to Birds, Mammals, ...
£25.00
From Stanfords
Made by Dad- 67 Blueprints for Making Cool Stuff
£12.99
From Stanfords
Tiny Planetarium: See the stars!
£9.99
From Stanfords
Forgotten English Knowledge Cards
£7.99
From Stanfords
Riddles Vol. 2 Quiz Deck
£7.99
From Stanfords