SPIN Selling by Neil Rackham
SPIN Selling : Hardback : McGraw-Hill Education - Europe : 9780070511132 : 0070511136 : 13 Jan 2009 : Based on the largest research project ever undertaken in the field--over 35,000 sales calls over 12 years--S.P.I.N. Selling shows why major sales require a new and different set of skills from those that have always been used for small sales.
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