Trust Me, I\'m Lying by Ryan Holiday
Trust Me, I\'m Lying : Paperback : Penguin Books Ltd : 9781591846284 : 1591846285 : 26 Sep 2013 : A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don\'t know is that someone is responsible for all this. Usually, someone like me. I\'m a media manipulator.
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