Contagious by Jonah Berger
Contagious : Paperback : SIMON & SCHUSTER : 9781451686586 : 1451686587 : 03 May 2016 : Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
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