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Buyology by Martin Lindstrom

Buyology : Paperback : Bantam Doubleday Dell Publishing Group Inc : 9780385523899 : 0385523890 : 02 Feb 2010 : How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

£12.84