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Influence by Robert Cialdini

Influence : Paperback : Pearson Education (US) : 9780205609994 : 0205609996 : 27 Aug 2008 : In his bestselling book, Cialdini, former salesperson, fundraiser, and advertiser, examines the science and practice of compliance. Widely used in classes, this eagerly awaited revision includes updated coverage of popular culture and new technology and more on how compliance principles work in other cultures.

£37.99