Brand Gap, The by Marty Neumeier
Brand Gap, The : Paperback : Pearson Education (US) : 9780321348104 : 0321348109 : 25 Aug 2005 : Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a \"charismatic brand\". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
£21.99
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