McDonald\'s : Paperback : Random House USA Inc : 9780553347593 : 0553347594 : 01 Aug 1995 : McDonald\'s is the world\'s premier entrepreneurial success story. In tough financial times, McDonald\'s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. Informative and filled with behind the scenes stories, this remarkable saga offers a look inside a great American business success.