The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success : Hardback : Harvard Business Review Press : 9781422162675 : 1422162672 : 06 Nov 2012 : Includes the stories of eight extraordinary CEOs, who ignored or defied the conventional wisdom of their time and applied a common set of principles to achieve remarkable and enduring success. This title helps us learn the consistent and rational traits that helped these select leaders to achieve that exceptional performance.