Truth, Lies, and Advertising by Jon Steel
Truth, Lies, and Advertising : Hardback : John Wiley & Sons Inc : 9780471189626 : 0471189626 : 16 Mar 1998 : Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it \"The best new-business tool ever invented.
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