The Luxury Strategy by Jean-Noël Kapferer
The Luxury Strategy : Hardback : Kogan Page Ltd : 9780749464912 : 0749464917 : 28 Oct 2012 : Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical \'anti-laws\' of successful luxury brand management, with this ground-breaking book.
£36.99
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