The Road to Character : Paperback : Penguin Books Ltd : 9780141980362 : : 26 Apr 2016 : The No. 1 New York Times bestseller on the secret to leading a good life. We live in a Big Me culture: universities and businesses alike reward goal-oriented superstars and those who self-promote are most likely to thrive. Our hunger for wealth and status is eroding our ability to create meaningful inner lives. In order to fulfil yourself, you must learn how to forget yourself.