Predictably Irrational by Dan Ariely
Predictably Irrational : Paperback : HarperCollins Publishers : 9780007256532 : 0007256531 : 01 Jun 2009 : Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
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