The 22 Immutable Laws Of Marketing by Al Ries
The 22 Immutable Laws Of Marketing : Paperback : Profile Books Ltd : 9781861976109 : : 24 Oct 1994 : Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn\'t live up to expectations. It contains real-life examples and commonsense suggestions.
£9.99
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