Profit First : Hardback : Penguin Putnam Inc : 9780735214149 : 073521414X : 21 Feb 2017 : Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren\'t always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip ...