The Unauthorized Guide to Doing Business the Richard Branson Way : Paperback : John Wiley and Sons Ltd : 9780857080615 : 085708061X : 28 Jun 2010 : Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services.