Formulated for hair that’s prone to breakage, the L\'Oréal Elvive Full Resist Reinforcing Fragile Hair Shampoo helps to strengthen and reinforce each individual strand. Enriched with a restorative mix of Biotin, Vitamin B5 and Arginine, the shampoo fortifies your locks from root to tip, working to reduce hair fall for a more lustrous end result. Offering up to 98.8% less breakage* during brushing, you’ll be treated to a healthier look and feel that seems fuller. Whether your fragile hair is caused by the weather, pollution or excessive styling, the L\'Oréal shampoo offers additional protection, helping to right the wrongs that have caused your hair to feel lacklustre. *Due to breakage from brushing.