Stay hydrated and target ageing with L\'Oreal Paris Men Expert Vita Lift 5 Daily Moisturiser. Enriched with pro-retinol, it fights five of the most common signs of ageing, including fine lines and wrinkles. Intensely nourishing, it hydrates your skin for 24 hours, leaving it feeling smooth, soft and supple. Your skin will be transformed in just four weeks. Fights Five Anti-Ageing Signs: Wrinkles look smoother Anti-dullness Hydrates skin Skin feels more comfortable Improves firmness Directions of Use: Apply to a cleansed face and neck every morning and evening.