What is Evening Primrose Oil? The natural oils that are pressed from the seeds of the evening primrose flower to provide a rich source of essential fatty acid linoleic, which contributes to the maintenance of normal blood cholesterol levels.* Why choose Evening Primrose Oil Softgels? The properties of this natural supplement have several health benefits, making this plant-based trending ingredient ideal for supporting women\'s health during menstruation. Each convenient softgel provides 719mg of linoleic acid, providing you with a cost-effective and convenient way of supporting a healthy lifestyle. Who is Evening Primrose suitable for? They’re ideal for anyone looking to optimise their general health and wellbeing, whether they’re a daily park runner or cross-fitter. *Beneficial effect is obtained with a daily intake of 10g of linoleic acid. When to take? For optimal support, we recommend 1 softgel, 3 times daily.