Keracare 1st Lather Shampoo A deep cleansing shampoo specifically designed for use prior to detangling shampoos. Produces a rich cleansing lather with the first sudsing. Effectively cleanses hair of built-up oils, dirt and styling products without stripping the hair of natural oils. Prepares the hair to absorb the conditioners during a second sudsing with a quality conditioning detangling shampoo such as KeraCare Hydrating Detangling Shampoo. Very economical to use. Directions Of Use: Wet hair thoroughly, Rub shampoo between palms and gently massage into hair. Work up into a lather then Rinse and repeat.