Skin looks smoother & feels firmer - day after day The signs of ageing can appear to intensify over the day. Over time this can alter skin\'s youthful look. Liftactiv Supreme is our 1st everyday moisturiser with a unique formula to boost radiance, make wrinkles look smoother and skin feel firmer. Directions of Use: Apply every day in the morning to clean, dry skin. Can also be used at night. Tolerance : No Parabens. Suitable for sensitive skin. Hypoallergenic