4K HDR ProcessorX1™ - The brain inside the TV driving the image quality, the 4K HDR Processor X1™ boosts the detail, improves the contrast and helps enhance the colours, making everything you watch on the screen lookmore lifelike. 4K X-Reality™PRO - Images filmed in 2K and even Full HD are upscaled close to 4K resolution by 4K X-Reality™ PRO using a unique 4Kdatabase. TRILUMINOS Pro™ - Powered by our 4K HDR Processor X1™, this TV reproduces colour it in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in darkscenes. Motionflow XR - Native 100/120Hz Panel - Sony is renowned for having the best motion processing technology in the industry. Motionflow XR, with a native 100/ 120Hz panel, makes sure that movement remains natural and doesn’t create the “soap opera effect” where movement looks overly smooth and unlike the director’s intent.Perfect forsportsandmovies. X-Balanced Speaker - Designed to complement the sound quality and slimness of the TVwith its unique new shape, the X-Balanced Speaker drivesmovies andmusicwith clear sound. Flush SurfaceDesign - As the bezel is extremely narrow, your eyes naturally focus on the picture, not what’s aroundit. Living Decor - Our Living Decor turns your TV into an essential part of your living space with on screen artwork,personal photos,screensaver themes andclock functions.