Be curly with the Aveda Be Curly Shampoo. This great shampoo will gently cleanse and enhance your curls while combating frizz and boosting shine on your curly or wavy hair. Aveda Be Curly Shampoo has a refreshing citrus aroma with certified organic lime, lemon, bergamot, orange and other pure plant and flower essences. It is also part of the 4-step curling perfecting system that will dramatically reduce frizz and define your curls. Save 25% per ml based on RRP. *1000ml price is 3 times the price of 250ml container. Directions of use: Massage into your wet hair and scalp. Rinse your hair.