A soothing, conditioning and semi-permanent dye, the Color Fresh in Lightest Blonde is made with a gentle, softening formula enriched with Tone2Shine technology to give a salon fresh finish. It\'s free of ammonia and peroxide to ensure the hair is kept in perfected condition whilst showing amazing colour. With conditioning agents and a vitamin complex, it lasts for up to 10 washes. K.D. Directions for use: Shampoo and towel dry the hair. Wearing suitable gloves, apply colour directly from the bottle. Apply colour evenly to the hair, working through lengths and ends to ensure even distribution. Comb through. After development, emulsify with warm water then rinse the hair thoroughly. It is not usually necessary to shampoo the hair again. Style as usual.