Heal damaged locks and prolong the colour of your hair with this Joico K-PAK Color Therapy Shampoo. Rich in fatty acids this ultra caring shampoo strengthens and protects every strand of your hair to leave it feeling beautifully nourished and vibrant. Formulated with breakthrough technology this Joico K-PAK Color Therapy Shampoo will leave hair with improved elasticity and shine whilst preventing colour loss. Directions of use: Apply to wet hair. Lather. Rinse out thoroughly.