Keep your curls looking great all day with Moroccanoil Curl Defining Cream. Special heat-activated technology features a curl memory factor, which keeps curls and waves looking natural and bouncy, no matter what the weather. Infused with argan oil, the nourishing formula helps to detangle hair, making it easy to comb and style. Curls will be left looking frizz-free and full of life. Directions: Apply a generous amount to towel dried hair. Use a diffuser to activate curls, or let it dry naturally for a softer look Refresh curls throughout the day by applying one pump as and when needed Use heat styling tools to define and shape curls Key Ingredients: Argan Oil: Moroccanoil\'s signature ingredient. Only found growing in Southwest Morocco, this powerful antioxidant and UV protector is rich in vitamins that help to strengthen the hair and increase its elasticity.