Prep your skin for a close, comfortable shave with Aveda Men Pure-Formance Shave Cream. Expertly formulated to soothe your skin with anti-oxidant power. Prevent razor burn and other irritation with Aveda Men Pure-Formance Shave Cream, a 99% naturally derived, intensely moisturising formula. This rich and soothing pre shave hero invigorates your skin and senses with refreshing aromas of organic lavender, vetiver and lemon. Directions of use: Apply to damp face and neck before shaving. After shaving, rinse off with warm water.