Keep your blonde hair looking vibrant and healthy with Paul Mitchell Forever Blonde Shampoo. Formulated with KerActive protein which coats the hair to repair the damage caused by bleaching, this gentle shampoo strengthens and cleanses.Enriched with safflower oleosomes to hydrate and seal each hair cuticle, it\'s perfect for hair that has been bleached or lifted. Rich, sulfate-free surfectants also condition the hair to leave it looking and feeling touchably soft and smooth.