Wisdom Active Whitening toothpaste with Activated Charcoal Technology has been specially formulated with Bamboo Charcoal powder to help remove bacteria and stains for whiter teeth and a fresh and clean mouth. The activated bamboo charcoal has a large surface area with pores that have a natural deodorizing and stain removal effect. Wisdom Active Whitening Charcoal toothbrush has a unique black and white striped colour which is safe to use on teeth and is easily washed away after use. Wisdom Active Whitening Charcoal helps to: Remove stains caused by tea, coffee, red wine, spicy foods and tobacco Target bacteria that can cause bad breath Prevent cavities and decay with the use of fluoride