If you are experiencing bleeding gums when you brush this can be a sign that you may have gum problems. Bleeding or inflamed gums could be the first sign of gum disease and can be caused by the build up of plaque bacteria along the gum line. Wisdom Daily Gum Health fluoride toothpaste has a unique patented plaque shield technology developed to help prevent gum problems. The chlorhexidine formulation helps to prevent plaque build up along the gum line whilst the gum strengthening ingredients help to tighten and rejuvenate delicate gum tissue. Wisdom Daily Gum Health chlorhexidine formulation helps: Fight plaque bacteria and build-up along the gum line Strengthen and tighten gums Prevent cavities Freshen breath