L\'Oréal Professionnel Série Expert Magnesium Silver Neutralising Shampoo is a lavender shampoo formulated for use on both natural and dyed grey, white and light blonde hair, to minimise brassy and yellow undertones. This professional silver shampoo contains powerful anti-yellowing agents to help reduce unwanted tones while enhancing the overall look and feel of the hair. L\'Oréal\'s expert silver shampoo features a salon-strength formula and is enriched with magnesium to promote manageability, strength and shine. Ideal for both natural and dyed hair, the gentle yet effective ingredients help to reduce stubborn tones while ensuring hair is looked after between salon visits. The amino acids in the shampoo are specially formulated to maintain your colour while restoring hair strength from root to tip. To use, wet hair throughout and distribute the product evenly. Massage for approximately 30 seconds to create a luxurious lather, then rinse thoroughly. For best results, repeat and then follow with L\'Oréal Professionnel Série Expert Magnesium Silver Neutralising Conditioner.