Give new vitality to damaged hair with Shu Uemura Art of Hair Ultimate Reset Shampoo, a simple yet powerful product formulated to undo the damage caused by extensive blow-drying, heat-styling, bleaching or colouring. Light, gentle and easy to use, this shampoo provides effective cleansing whilst nourishing and strengthening hair to help restore it to health. Safe to use on dyed hair, this sumptuous shampoo employs creamy coconut oil to draw away dirt and impurities whilst softening and relaxing your tresses. It\'s sulphate-free and you\'ll only need to use a little at each wash to make a big difference. The secret ingredient is Japanese rice extract which fills in gaps in damaged strands, restoring their strength and reducing the risk of breakage. Your hair will feel supple and smooth after use. The nourishing effects of vitamins B and E promote lasting hair health and help to bring back your natural shine so that your locks will look as luxurious as they feel. Even severely damaged hair gets a new lease of life.